Meet the founder

Where my story started and what shaped the way I advise.

I was born in Ghana and adopted at a young age before being raised in North Salt Lake, Utah. My career in finance began at Fidelity Investments, where I spent my first year helping clients understand and navigate their accounts, followed by two years on the wealth management team.

Schedule a Call
Kwaku Robinson, founder of KWIX Planning & Wealth

Why KWIX exists

Advice should feel personal.

KWIX is built around one idea: people deserve both strong financial resources and a real relationship with the person helping them decide.

My experience showed me the value of strong financial resources, but it also showed me how important it is to have a real relationship with the person helping you make decisions. I founded KWIX because I wanted to serve clients independently and intentionally. That includes the tools I use, the partners I work with, and the way advice is explained and carried through.

My experience as a business owner also shaped the firm. I understand how easily business decisions, household priorities, and family goals can compete for the same time and money. I wanted to build the kind of advisory relationship I would have valued: one place to bring the full picture and work through it together.

That perspective means looking at business, personal, and family decisions together. The goal is not simply to manage separate accounts or answer isolated questions, but to build one plan that supports the life behind all of them.

The meaning behind our mark

A Ghanaian symbol of wealth with a purpose.

Our mark is inspired by Nserewa, an Adinkra symbol from Ghana depicting cowrie shells once used as currency throughout West Africa. It represents wealth, abundance, and prosperity. It reflects our belief that wealth should be managed with intention.

Manage wisely

Understand what you have, how the pieces work together, and which decisions deserve your attention.

Build for lasting prosperity

Create a plan that supports your life today while preparing for retirement, change, and the years ahead.

Use wealth with purpose

Connect your financial resources to the people, experiences, and legacy that matter most to you.

The larger purpose

Ultimately, I want this profession to help me serve my family and community and, over time, create opportunities to support and adopt children from Ghana. KWIX is part of that larger purpose.

Schedule a Call